In August 2020, a documentary was published on Netflix about how social media manipulates the human mind. High-profile managers and developers of companies such as Google, Facebook, Twitter, etc. testify in it. Payments for ads on social media are directly proportional to the time that potential customers spend on sites promoting their products.
And so social media is developing increasingly sophisticated algorithms to “hack” the human mind to get its attention and addiction. They use the latest machine learning methods and a huge amount of collected user data. Naturally, they resort to publishing increasingly radical contributions that attract the most attention.
The paradox is that Netflix itself uses these methods as well.